Web Analytics

Web Analytics – Measurement is Key!

Web Analytics, also referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are interacting with your website, and how you can increase your customer conversion rates – maybe dramatically! Web Analytics can provide you information on the effectiveness of your customer acquisition and lead nurturing process. Relevant analytic data includes:

  • Keywords that are bringing traffic;
  • Where the visitors are coming from;
  • How well your landing pages are working;
  • Which paths visitors are following through your website;
  • Behaviour for different visitor segments, and
  • Promotional campaign ROI (pay per click, e-mail, event marketing).

Not everything that counts can be measured. Not everything that can be measured, counts. ~Albert Einstein

There is almost to limit to what can be measured online. For the measurement to be effective, it needs to be matched with your business objectives. Your WSI consultant is an expert in helping you understand what to measure and how to apply that information in your customer conversion process.

You don’t need to feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions. Call WSI today.

Use data effectively

The truth is Web Analytics is complex, and unless you have previous experience in analyzing site data, the task will be daunting. Your local WSI consultant will work with you, as a client, to make sure the right things are being measured. We work with our clients to:

  • Understand their business and marketing objectives;
  • Assess key performance indicators(kpi)
  • Set metrics, and
  • Track progress.

A “branding and awareness” campaign will have a unique set of goals and measurements, compared to a “direct response” campaign. While the goals of the former might be monitored by tracking Pay-Per-Click (PPC) impressions, or tracking the performance of an online banner ad, the goals of latter, as well as its metrics, are focused on capturing qualified leads, client acquisition and transactions, and sales.

Get the pulse of your industry and competition

Think outside your box; web analytics isn’t just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. WSI can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.

Google Analytics

WSI has a team of over 30 Google certified analytics experts. Your WSI consultant can draw on this pool of expertise to help you improve your results!

Connect with WSI now.

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