Conversion Architecture

 

Is your website wasting good leads?

Whatever set of Internet marketing tools you adopt, your web presence can be your primary marketing vehicle. But what value will a website bring to your business if people are visiting your content and not completing a transaction (i.e.: making a purchase, subscribing to a newsletter, etc.)?  Conversion Architecture will help you define your business goals and target audience, and ensure that your site effectively persuades visitors to take the desired actions.

So how does it work?

The guiding principle of Conversion Architecture is to implement a persuasive process to complete transactions, based on a specific customer profile. Your WSI Internet Marketing Consultant will analyze your target customers to create behavioural profiles. These profiles will be used in the layout, design and content of your website, landing pages and other web elements.  The visitor experience should follow the persuasion process to the final click where they convert into a customer, an information consumer, or a contact.

Your digital marketing campaign will be monitored and measured on an ongoing basis by your WSI consultant.

Getting the emphasis right
The Direct Marketing Association’s suggestion effort distribution on a program is 40% Audience Targeting, 40% Offer and 20% Creativity.  WSI will work with you on all three – in our terms, building targeted traffic and converting clients.  We focus on helping you attract relevant traffic (find 10 visitors that produce two transactions rather than 1000 that produce 1), provide a variety of targeted offers, and use design and creativity to provide a unique and personalized experience for visitors.

Whether or not you use diverse Internet marketing methods like pay-per-click advertising, landing pages, viral marketing campaigns, etc., you should always think of your website as your primary marketing vehicle.

Building your Web Presence

Some of the tools we can use to make your web presence more effective are:

  • Social media like Facebook, Linkedin, Youtube, blogs;
  • Keyword analysis;
  • User Interface analysis;
  • Landing pages; and
  • Micro-sites.

Our Services

Do you want to discover just how your western Canada WSI consultant can help you use digital marketing channels to drive traffic to your site and convert your web traffic to customers and contacts?

Connect with your local WSI Internet Consultant to see some real-life examples of web conversion in action!

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