How Pay Per Click can Grow Your Business

November 2, 2011

A well managed pay per click campaign could be the best way for you to grow your business quickly.  PPC effectively targets your customers and prospects just when and where they are looking for your products or services. When you employ traditional advertising mediums (print, tv or radio) you are investing in a much bigger [...]

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Occupy

October 26, 2011

I’ve been following with interest the global phenomenon that began with “Occupy Wall Street” and has since spread to almost every corner of the world.  It’s truly fascinating, how one tweet has set into motion a groundswell of reaction and kicked off the movement. The tweet, from the anti-consumerism and anti-corporate activist organisation Adbusters with [...]

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Build Trust in your Online Presence

October 19, 2011

How can you build trust in your online presence and why is it important to do so?  There’s no sense in throwing your money at a website and other internet properties if nobody finds them, reads them or interacts with them because they don’t trust what they see. First you need to understand that there [...]

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Mobile Marketing News

October 12, 2011

Sometimes it’s hard to keep up with changes in technology; there are so many new devices and applications and understanding how people are using these tools is critical to the success of your digital marketing campaign. Mobile technology, how people are accessing data while they’re on the go, and what sort of data they’re looking [...]

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Google Analytics Premium – A New Paid Service

October 5, 2011

Google has just launched Google Analytics Premium; a paid version of its analytics tool providing the capacity to process higher volumes of page views and extra support.  As a business owner you may want to investigate whether this new service will be valuable to your digital marketing strategy or if the original version of Google [...]

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Your Search Engine Marketing Strategy– 5 Reasons Why You Need One

September 28, 2011

So you’ve invested in a pretty website, now what?  If you neglect to develop a search engine marketing strategy you aren’t going to see great ROI from your internet marketing budget.  Here are 5 good reasons to develop your search engine marketing strategy: To build an ongoing stream of profitable traffic to your website.  And [...]

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Content Marketing: Not New…Just Better!

September 21, 2011

Content Marketing is not a new tool; it’s been around since the first marketer told the first story about a product, but the way we tell the story has changed.  There are a lot of people trumpeting the virtues of content marketing as though they’d just invented the concept, but people have been telling stories [...]

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Video Marketing 101 for Small Business

September 14, 2011

You might think that online video marketing is just for big business with big marketing budgets, but it’s now become easy for small business to take advantage of this powerful marketing tool. People are more easily captivated by video than any other medium of communication, why do you think we’ve been “glued to our tv [...]

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Content Marketing Strategies

September 7, 2011

You hear a lot of talk about how content marketing is one of the best ways to build awareness of your business or brand and drive traffic to your website, but if you want to get great ROI from your digital marketing plan it’s essential that you understand how to put together an effective content [...]

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Digital Marketing and The Value of Time

August 31, 2011

As I try to tie up some loose ends before taking a small break from work, it seems that everything I touch multiplies into a bigger task than expected.  And I’m just chomping at the bit to get it all done so that I can set it aside and enjoy some down time.  This gets [...]

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