LinkedIn is fast becoming the premier tool for forging and nurturing business relationships online, yet many entrepreneurs resist establishing a presence on LinkedIn, perhaps because they aren’t clear on the benefits of leveraging this giant of networking. Are you LinkedIn?
More than 135 million people and over seven million companies are now on LinkedIn, that’s a huge resource! Simply creating a company page (which takes around fifteen minutes) and a personal profile will get you started. Then you can begin to use LinkedIn’s power to achieve your professional goals.
- Do you want to establish yourself as an expert in your field? Create a company blog that allows you to demonstrate your expertise, and answer questions, (look under the “more” tab, selecting those topics in which you are knowledgeable) a proven strategy for positioning you or your business as the go-to resource in your niche.
- Ask your satisfied customers for a recommendation and post these on the products and services page on your LinkedIn company page.
- If you have any PowerPoint presentations about your companies products or services you can upload them (just install the slideshare application into your personal profile).
- Use LinkedIn’s advanced search to research connections and target customers for business development.
- You can track and research your competition on LinkedIn, and
- Search for people with skills and experience to help your business grow.
These are only a few of the many different ways to leverage the power of LinkedIn. If you’re not sure where to start, ask us – WSI Marketing can help you establish a presence on LinkedIn that will help you achieve your business goals.
