Your Mobile Marketing Campaign

by JCormier on January 18, 2012

Your mobile marketing campaign should be targeted and timed to reach people who are actively sharing their location online. Here are a few tips to get you started:

  • Identify the geographic areas you cover. If you have a service business that travels (for example carpet cleaning or landscape maintenance), you can specify on Facebook Places, Foursquare, Yelp or Google Places which areas you service. The same idea can be applied to any geographically focused business.
  • Ensure your complete mobile marketing asset mix is connected and optimize your website for mobile devices.  An easy-to–navigate, mobile friendly site is essential rather than just optional, and your site must provide easy access to the social network services where clients can check in and view your offers.
  • Of course your location(s) must be “check-in” worthy. Ask yourself if you would check-in to your location a second time.
  • Permit customers to opt in for offers and newsletters. Some will refuse to disclose personal information such as their interests and their location, but others won’t mind. So give them the option.
  • Once a client has opted in, you must explain exactly (in your privacy policy!) how you intend to use the personal information you gather, to address their concerns regarding privacy.
  • Offer valuable deals. Present them to your subscribers, as well as deal services such as Living Social and Groupon. Ask specifically to participate in their instant deals.
  • Make opting out simple.Locking customers into a program will only annoy them.  Your goal is to keep your customers happy, loyal and eager to buy from you

When your mobile marketing campaign is grounded in an understanding of client interests it becomes a valuable business tool and provides great ROI to your internet marketing budget.

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Are You LinkedIn?

by JCormier on January 11, 2012

LinkedIn is fast becoming the premier tool for forging and nurturing business relationships online, yet many entrepreneurs resist establishing a presence on LinkedIn, perhaps because they aren’t clear on the benefits of leveraging this giant of networking.  Are you LinkedIn?

More than 135 million people and over seven million companies are now on LinkedIn, that’s a huge resource!  Simply creating a company page (which takes around fifteen minutes) and a personal profile will get you started.  Then you can begin to use LinkedIn’s power to achieve your professional goals.

  • Do you want to establish yourself as an expert in your field?  Create a company blog that allows you to demonstrate your expertise, and answer questions, (look under the “more” tab, selecting those topics in which you are knowledgeable) a proven strategy for positioning you or your business as the go-to resource in your niche.
  • Ask your satisfied customers for a recommendation and post these on the products and services page on your LinkedIn company page.
  • If you have any PowerPoint presentations about your companies products or services you can upload them (just install the slideshare application into your personal profile).
  • Use LinkedIn’s advanced search to research connections and target customers for business development.
  • You can track and research your competition on LinkedIn, and
  • Search for people with skills and experience to help your business grow.

These are only a few of the many different ways to leverage the power of LinkedIn.  If you’re not sure where to start, ask us – WSI Marketing can help you establish a presence on LinkedIn that will help you achieve your business goals.

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Local SEO

January 4, 2012

In a recent column, searchengineland’s Erin Everhart talks about how to get citations for local SEO.  Citations are references that function much as links do for organic listings, and the more consistent citations your business has, the better your local rankings will be. Why is it important to rank well in local listings?  Because over […]

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How Competitor Analysis can Help Your Business Grow

December 28, 2011

The Machiavellian quote exhorts you to “keep your friends close and your enemies closer”.  This hackneyed saying might be a little overused but as with many cliches there is truth buried within.  You may have had some success with your internet marketing strategies but there is always room for improvement.  And one way to improve […]

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SEO Tops the List of Marketing Channels

December 21, 2011

A recent survey from the lead generation company MerchantCircle/Reply.com finds that SEO tops the list of marketing channels for small and medium businesses. They asked 2,500 businesses this question: “If you had to put all your marketing time and budget into only one channel, what would it be?” Slightly less than 80 percent of respondents […]

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Social Proof

December 14, 2011

Everybody says so, which must mean it’s true…  Social proof is the phenomenon where people assume the actions of others reflect correct behavior for a given situation.  Understanding exactly how this works is invaluable to marketers because it can influence behaviours and drive business.  The question is; how can your business benefit from social proof? […]

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Holiday shopping season 2011 – How are your sales?

December 7, 2011

Black Friday and Cyber Monday have passed and we are deep into the 2011 holiday shopping season.  How are your sales?  Retail and service industry businesses often depend on this sales period for a good bump in business; for some it’s critical to have strong sales in December. Don’t neglect digital marketing! As more consumers […]

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Social Media Marketing – Connected World

November 29, 2011

In the previous post I talked about where your digital marketing focus might be directed, and about how studies indicate that search engine optimization (SEO) outperforms pay-per-click (PPC) when it comes to lead generation.  Yet many marketers plan to invest more in their social media marketing budget than in either SEO or PPC…why? Maybe it’s […]

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SEO beats PPC…or does it?

November 21, 2011

A recent survey of online marketers (from Webmarketing 123) has found that search engine optimization (SEO) generates more leads than both social media marketing and pay per click advertising, for both B2B and B2C marketers. Interestingly, many of these marketers report that they intend to increase their social media marketing budgets past both SEO and […]

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Converting PPC Traffic

November 9, 2011

As per the previous post, a well-managed pay-per-click (PPC) campaign targets your clients and prospects just as they are looking for your products and services and can lead to increased traffic to your web presence.  But then what?  Converting PPC traffic into completed goals is the next step of your digital marketing campaign. Whether you […]

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